Making product analytics actually useful
We started Clarityflow because we were tired of analytics tools that show data but don't tell you what to do about it.
Our Story
In 2023, our founders Sarah and Marcus were leading product teams at fast-growing startups. They had access to every analytics tool on the market, but still spent hours each week trying to figure out why users weren't converting.
The problem wasn't data—it was insight. Traditional analytics tools are great at showing you what happened, but terrible at telling you what to do about it.
So they built Clarityflow: an analytics platform that doesn't just visualize your funnel, but actually tells you where to focus and what to fix.
Today, Clarityflow helps hundreds of product teams turn user behavior into clear, prioritized improvements—without the analytics complexity.
Our Values
Customer First
Every decision we make starts with our customers. Their success is our success.
Clarity Over Complexity
We believe powerful tools should be simple. Complexity is the enemy of adoption.
Transparency
We share openly—with our team, our customers, and our community.
Continuous Improvement
We practice what we preach. Every week, we ship improvements.
Meet the Team
Sarah Chen
CEO & Co-founder
Marcus Johnson
CTO & Co-founder
Emily Rodriguez
Head of Product
David Kim
Head of Engineering
Lisa Thompson
Head of Customer Success
James Wilson
Head of Design